I have spent the past 18 years immersed in higher education while employed as the Senior Art Director for Development Marketing and Communications at the University of Pennsylvania. During that time I also earned a certificate in digital marketing from The Wharton School. I studied design at Kent State University and graduated from the University of Pennsylvania with a degree in Art History. My design education included a workshop with famed Illustrator Steven Stipelman at Parsons School of Design at The New School and an internship at Lilly Pulitzer.
I am an accomplished communication and design professional with over 20 years of experience honing my skills in creative content strategy, graphic design, and marketing. I am an experienced magazine designer, motion graphics artist, and branding expert offering full service resources from concept to production/application while able to help you harness analytics to inform decisions. Over the years I have been lucky to work with amazing clients who have allowed me to be a part of their work and lives. It has been an honor to play a small role in their success stories.
LOGO DEVELOPMENT/MARKETING Brand identity and logo development are key components of any successful campaign or business. A strong and cohesive visual identity can extend your reach and provide instant recognition for your brand and serves as a powerful marketing tool. I take a lot of pride in my ability to identify priorities through visual communication and marketing to achieve and surpass goals.
INFOGRAPHICS Infographics are a fresh and efficient way to get a message across and offer layout diversity from copy and photography. They are often lumped in as a quick answer to make boring statistics interesting, but they can can be very engaging and a powerful tool to communicate a message if done well.
MOTION GRAPHICS / ANIMATION Utlizing motion graphics to tell a story, either on their own or as an accent to videography, allows you to communicate something complicated in a digestible visual format. Animated infographics can really punch up a video that might have otherwise just been your run of the mill talking head or easily explain something that might have sounded dense or complicated.
PRINT / INVITATIONS A really strong printed piece is irreplaceable. Regardless of the wonderful things we can do online, there is something really tactile and personal about a printed piece. Its been proven that mail still really works. I have an enormous amount of experience in print work as well as production, from full scale books and case statements to newsletters, brochures, collateral materials and invitations. A creative invitation or publication, print or electronic, is an invaluable tool and can have an enormous impact on driving event attendance or increasing awareness about a product.